(Yahoo Finance)
A leading entertainment and music technology company, today announced a joint venture with 800 Pound Gorilla Media, the largest comedy label in the world, with over 400 of the industry’s top comedians including Kevin Hart’s LOL Records. This first-ever Metaverse comedy stage will launch on VNUE’s Icon Program (VIP) to deliver experiential digital and metaverse-based events and markets for its deep and highly valued comedy performance roster.
VNUE recently announced the upcoming launch of VIP, the first customizable and multi-faceted festival and multi-stage experience on the Roblox metaverse world. VNUE’s VIP is a one-stop hub for performers to seamlessly engage with virtual stage and lighting designers, animators, promotion executives, licensing & rights clearance experts, and more.
VNUE’s futuristic comedy-focused joint venture with 800 Pound Gorilla Media will leverage the full value of VNUE VIP metaverse production, flexible customized and named entertainment stage environments, and event operations.
Zach Bair, CEO of VNUE, said the addition of comedy in the metaverse is a natural next step in the experiential world. “Our VIP festivals are going to offer everyone the chance to experience music, gaming, art, and now comedy in the metaverse. Our VIP events will be the ultimate festivals for attendees and performers alike to enjoy the new frontier of the metaverse experience.”
Ryan Bitzer, the COO of 800 Pound Gorilla Media’s COO added, “VNUE and 800 Pound Gorilla Media share a common vision: creating both reach for our client’s comedy routines, tracks, and albums and building new delivery opportunities. VNUE’s metaverse festival stage experience on Roblox is the foundation for building new audiences for comedy.”
VNUE COO, Jim King, responsible for delivering and operating the new Roblox-based entertainment festival world, remarked, “Re-imagining and delivering how comedy can engage, entertain, and build new generations of participants is the focused intent for this first label partnership and joint venture.”
This comedy productions joint venture is the first of many examples of VNUE partnering with creators to deliver engaging and unique metaverse experiences — and follow the first two phases of the VIP program partnership with Kokku in a recently announced partnership between VNUE and Kokku to build the first ever persistent multi-stage music & entertainment festival experience for Roblox’s 50+ Million active daily users worldwide.
