Will Arnett, Kandi Burruss, Bethenny Frankel, Ice T and other celebrities have been cast to star in Fox’s upcoming new game show Snake Oil.
Hosted by David Spade, the show challenges contestants to guess real entrepreneurs from snake oil salesmen with the help of infomercials, interviews with the business owners and input from the show’s celebrity advisors.
The full list of Snake Oil” celebrity advisors helping identify shams includes Will Arnett, Christie Brinkley, Kandi Burruss, Adam Devine, Bethenny Frankel, Dwight Howard, Ice-T, Natasha Leggero, Brad Paisley, Jay Pharoah, Rob Riggle, Darius Rucker, JB Smoove and Michelle Williams.
The game show is produced by Spade and executive produced by Will Arnett via Electric Avenue Productions along with Marc Forman and Neal Konstantini. Konstantini also serves as showrunner. Snake Oil premieres Sept. 27 at 9 p.m. ET on Fox.
All-new game show Snake Oil is hosted and produced by Emmy and Golden Globe Award-nominated comedian David Spade (Saturday Night Live, Just Shoot Me) and executive-produced by Emmy nominee Will Arnett (LEGO Masters, Arrested Development), through his Electric Avenue Productions. In the show’s all-new original format, contestants are pitched unique products by convincing entrepreneurs – some of whom are showcasing real business ventures, while the others are “Snake Oil Salesmen,” whose products are fake.
With the help of guest celebrity advisors, contestants must determine which products are real and which are a sham, for a chance to win life-changing money. In each round of Snake Oil, contestants choose a pair of entrepreneurs and learn about their extremely unique (and often bizarre) products through visuals, a custom-made infomercial exclusively produced for Snake Oil, and by quizzing the business representative themselves. With the help of their celebrity advisors, the contestants must then decide who is selling an authentic product and who is hawking a sham. Will they make the right choice or be duped by snake oil?! Snake Oil is produced by FOX Alternative Entertainment and Electric Avenue. Will Arnett, Marc Forman and Neal Konstantini serve as Executive Producers, and Konstantini serves as Showrunner. David Spade is a Producer.