Freestyle+ announced today that parent company Mindless Inc. added Levity Live, premiere entertainment company and champion of comedy, to its investment group. The sizable investment reflects the overlapping visions of the two companies and their aim to put humor directly into the hands of their audiences.
“We’re thrilled to have Levity Live join our investor group. They’re not only experts in how to reach audiences in both live and digital channels, but they also care deeply about the craft of comedy and the impact it has on people’s everyday lives,” said Mindless Inc. CEO Sammy Wegent. “As someone who’s performed and taught at The Improv in a past life and is a lifelong fan and student of comedy, I’m just hoping this whole thing isn’t an elaborate joke.”
“We’re excited to support freestyle+’ compelling vision to democratize the power of improv and humor in life, and look forward to the myriad of collaboration possibilities ahead between our two organizations,” said Alireza Ghaemian, President, at Levity Live.
“With Levity Live, we’ve added a world-class entertainment player to our tech & media investors. They join AARP, Broadway producers Jenny & Jon Steingart and Jill Furman, Mirror founder Brynn Putnam, the San Francisco-based Mini Fund, and others who make up our growing partner ecosystem and advisory board,” said Steve Johnston, investor & board member at Mindless Inc. and former president & managing partner of The Second City.
Since its inception in 1963, Levity Live has grown to the point where it now owns and operates The Improv brand across 22 clubs, manages comedy A-listers, and annually produces over 150 hours of original specials and series across multiple networks and platforms.
Mindless Inc. looks forward to tapping into the knowledge and experience of Levity Live to expand the footprint of the freestyle+ brand while also exploring opportunities to develop shows, professional upskilling programs and digital products that appeal to their audiences. Levity Live’s investment is the latest in a series of significant investor commitments to Mindless Inc., furthering its growth via distribution networks at the intersection of personal development and play.
With international reach and unparalleled expertise, Levity Live is a fully integrated entertainment company that serves audiences, artists, and brands through its live exhibition, television production, artist management, branded entertainment, corporate training, and digital marketing platforms. They are known for identifying, developing, financing and producing original comedy, lifestyle, food and documentary programming with over 150 hours of primetime programming produced annually across major distribution platforms.
Mindless Inc., parent company of freestyle+, was founded by award-winning performers and creatives, and is a content and game developer, helping enterprise organizations create highly connected, engaged, and productive workforces while enabling individuals to improve their mental fitness through meaningful play. The company is currently in its second round of funding.
