The space race rarely seemed so serious.
Jerry Seinfeld‘s new Netflix comedy Unfrosted: The Pop-Tart Story charts a challenge that’s cleverly made to seem equally consequential: the ’60s-era battle between Kellogg’s and Post cereal companies to reinvent breakfast with the development of what would come to be known as Pop-Tarts.
And the stakes are high – and deadly.
“I believe we have split the atom of breakfast,” Seinfeld’s character pronounces.
After a series of cutthroat developments, Amy Schumer’s character ponders solemnly, “How did it get this far?”
“It’s breakfast,” comes the response. “Things happen.”
Netflix has assembled an all-star cast to tell this truth-inspired tale, with Seinfeld, making his directorial feature debut, starring alongside Melissa McCarthy, Jim Gaffigan, Amy Schumer and a slew of famous faces in cameo appearances (think It’s A Mad, Mad, Mad, Mad World). Among them: Hugh Grant, Max Greenfield, Bill Burr, Daniel Levy, Christian Slater, James Marsden, Cedric the Entertainer, Jack McBrayer, Fred Armisen and Thomas Lennon.
In addition to directing, Seinfeld co-wrote the script with Spike Feresten, Barry Marder and Andy Robin. Producers include Seinfeld, Feresten and Beau Bauman.
Unfrosted arrives on Netflix on May 3.
