SideHustle Live, the innovative entrepreneur comedy game show, brings together sharp business instincts, quick wit, and big laughs in a one-of-a-kind live experience filmed at the iconic The Creek and The Cave in Austin, Texas.
Blending stand-up comedy, improv, and real-world entrepreneurship, SideHustle Live challenges comedians, creators, and hustlers to pitch bold business ideas, navigate unexpected twists, and out-hustle their competition—all in front of a live audience. Contestants are judged not only on the creativity of their ideas, but on their comedic delivery, adaptability, and ability to think on their feet.
Set against Austin’s vibrant creative scene, SideHustle Live captures the raw energy of live performance while celebrating the grind, ambition, and humor behind building something from nothing. The show features a rotating lineup of comedians, entrepreneurs, and special guest judges who bring both insight and irreverence to the stage.
“The Creek and The Cave is the perfect home for SideHustle Live,” said a show representative. “Austin is a city built on creativity, innovation, and risk-taking—exactly what this show is all about.”
With its fast-paced format, interactive audience moments, and unscripted chaos, SideHustle Live delivers a fresh take on both comedy and business entertainment, proving that the hustle can be just as funny as it is inspiring.
SideHustle Live was filmed live at The Creek and The Cave in Austin, TX.
